Gunderson Field of Play
Strategic focus areas and key initiatives.
This Field of Play reflects our understanding of the priorities, opportunities, and success factors across the venture ecosystem, spanning both fund and emerging company lifecycles. It distills complex dynamics into a clear, interactive view that maps key business activities to legal need triggers, buying patterns, and moments of impact. To make alignment and validation easy, we have simplified and compressed detail, focusing on the patterns that matter most — so partners can quickly identify opportunities, recognize where clients are in their journey, and engage more strategically across both funds and companies.
Fund lifecycle
Six stages · formation · deployment · management
Breaks the fund lifecycle into six stages mapped to key fund activities spanning formation, deployment, and management. It connects business state to legal buying patterns, moments of impact, and GTM opportunities, with additional context on emerging managers, fund formation pathways, and VC segmentation.
Emerging company lifecycle
Five stages · maturity-aligned
Breaks the emerging company lifecycle into five stages aligned to business maturity, mapping key activities to legal need triggers and buying patterns. It also highlights sector-specific variations where regulatory and legal complexity may increase by stage.
Bring the Field of Play to your conversations.
Use these lifecycle frames as context when you ask Piper about prospects, pursuits, or account expansion. Naming the stage is often the fastest way to surface the right legal triggers and buying patterns for the moment.